Our story


The SB02 offers an unparalleled concept on the market: make yourself evolve the aesthetics of your SB02 by changing the top bezel retained by 4 screws.
Choose from carbon / steel / blue acetate or brown shell for the 2017 collection.


Sartory Billard SB02 watches are characterized by their curved casing surrounding a domed sapphire crystal. The unique design of the case combines visual pleasure and tactile pleasure. This is the stylistic signature of the Sartory Billard watches which is reflected in the brand logo.


This new collection is available in two dial colors: Anthracite and Silver.
With their “sun-brushed” finishes, applied indexes and partial transparency revealing the automatic movement animating the SB02, the style is classic and contemporary at the same time.


Animated by a Japanese automatic movement used by the biggest watchmaking companies, the SB02 is fully assembled and fine tuned in Franche Comté, French watchmaking cradle.



We offer an exclusive limited edition with a machined laminated carbon bezel.
Material reserved logically for watches costing several thousand euros, this limited series of 50 pieces is at the same price as the other SB02.


We deliver worldwide.
All our watches are guaranteed two years. And if you ever had to call our service, rest assured that everything will be treated as soon as possible by our Franche-Comté watchmakers.



Case: Stainless steel 316 L mirror polished and brushed on the sides.
Bottom: screwed and engraved.
Water resistant 100m.
Glass: Sapphire, anti-reflective treatment.
Automatic Movement Miyota 8215.
Weight: 80 g / Width: 39 mm / Thickness: 12 mm.

Hands of the hours and minutes rhodium with facets and Luminova, seconds hand rhodium.
Dial: Sunray brushed, indexes with Luminova.
Matching suede and genuine leather bracelet, quick release system, 18 mm axis.
2 years warranty

  • This is a great micro brand, established for a couple of years and the owners are proving their dedication to the longevity of the company. They have a very original and distinctive brand style, with well thought out and very well executed watches. It is my personal feeling that Armand and Ludovic are here to stay and are probably going to slowly take their place in the market as the Bremont boys (Giles and Nick) have done in the UK. -read full article-

  • Frankreich ist nicht nur das Land des guten Foods und der ausgezeichneten Drinks. Dort entstehen seit unzähligen Jahren auch allerlei weltweit bekannte Luxusprodukte. Der Clou des neuen Zeitmessers: Die Uhr kann durch regelmäßiges Austauschen der Lünette individuell personalisiert werden, so dass der obere Teil mal in Carbon, mal in Blau und mal aus Edelstahl erscheinen kann. – read full article –

    Jana Möller
  • Sartory Billard have gone to some pretty far reaching lengths to achieve this kind of finishing, something that many micro-brands tend to overlook. The exposed and riveted crown finishes off a fairly belligerent visceral, and the added screws on the face of the case adds another element of pugnacity. Those screws do serve a purpose though, and through Sartory Billard’s brilliant initiative they have given the consumer the ability to “create” their own watch. Purchase, let’s say, a SB02 with a carbon bezel, and you can interchange it with a Matte Steel bezel, a Brown Shell bezel or an Ocean Blue bezel. It’s really quite easy, and Sartory Billard have gone to the effort of making a video, showing you exactly how to change the bezel, which you can see here -read full article-


The birth of Sartory Billard.
It’s a devouring watch passion that has made us want to share our vision as creators. With the starting point of the adventure a simple desire: to create a unique and personal watch design. Thus was born our first watch in 2015, the SARTORY BILLARD RPM01. APEX is the apex of a corner, well known to race track enthusiasts, and RPM is the engine speed. The dial like a race car rev counter which ticks every second towards the red line, starting at 0, neglecting the first marks like a highly tuned engine. An aluminum flange, like the central nut of a race car wheel, circles the dial, red, anodised, as parts from a competition car should be.
The movement plate receives the same treatment and isn’t hiding anymore, exposing itslef through the unusually oversized saphire glass, like some of the most beautiful engine supports. A limited and numbered series of 88 pieces with a unique aesthetic without compromise. A very high quality watch, animated by a Swiss movement, manufactured and assembled by recognized and qualified French craftsmen for a unknown result at this price level. The RPM 01 has been sold in France, Belgium, Morocco, Singapore and Japan.
Ludovic Sartory & Armand Billard, founders.