Our story

A story about passion & design…

Sartory Billard watches are characterized by their curved case surrounding a domed sapphire crystal.

This aesthetic approach in curves and counter-curves, pays tribute to classic cars, whose design combines visual pleasure and tactile pleasure.

The unique design of the case is the stylistic signature of Sartory Billard watches and is reflected in the brand logo.

Our model SB02 offers a unique design and innovative concept unrivaled on the market: the possibility to change the aesthetics of your watch by changing the top bezel retained by 4 screws.

The first 4 variations are: Matte Steel / Carbon (Limited Edition) / Tan Brown / Ocean Blue

This new collection is available in two dial colors: Anthracite and Silver.
With their “brushed sunray” finishes, applied indexes and partial transparency revealing the automatic movement animating the SB02, the style is classic and contemporary at the same time.

The components of the SB02 are produced by companies known for their watchmaking expertise and are sent to France.
The SB02 continues its journey in Franche Comté, French watchmaking cradle, where it is fully assembled and carefully adjusted.



The birth of Sartory Billard.
It’s a devouring watch passion that has made us want to share our vision as creators. With the starting point of the adventure a simple desire: to create a unique and personal watch design. Thus was born our first watch in 2015, the SARTORY BILLARD RPM01. APEX is the apex of a corner, well known to race track enthusiasts, and RPM is the engine speed. The dial like a race car rev counter which ticks every second towards the red line, starting at 0, neglecting the first marks like a highly tuned engine. An aluminum flange, like the central nut of a race car wheel, circles the dial, red, anodised, as parts from a competition car should be.
The movement plate receives the same treatment and isn’t hiding anymore, exposing itslef through the unusually oversized saphire glass, like some of the most beautiful engine supports. A limited and numbered series of 88 pieces with a unique aesthetic without compromise. A very high quality watch, animated by a Swiss movement, manufactured and assembled by recognized and qualified French craftsmen for a unknown result at this price level. The RPM 01 has been sold in France, Belgium, Morocco, Singapore and Japan.
Ludovic Sartory & Armand Billard, founders.