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The SB02 offers something unique, a watch with an interchangeable bezel. The bezel is attached by 4 screws and is easily removed and secured with the included hex-key tool.
Choose from carbon, acetate, ceramic, steel… (polished, matte, DLC treated, engraved).
We are adding to our bezel collection every month.


The Sartory Billard SB02 has curved case that surrounds and supports a domed sapphire crystal.This unique design is more than just visual, it is tactile with the case and crystal melding almost organically.


The SB02 is available in two dial options – Anthracite and Silver. The dials are transparent, displaying the inner workings of the automatic movement.
The outer dial features sun brushed finishes with applied indexes.
The SB02 is not only fun to look at, it is truly easy to read.


The SB02 is powered by Miyota’s 8215 automatic movement and is assembled here in the Franche Comté, the cradle of French watchmaking.


At SARTORY BILLARD we offer a variety of limited series for our bezels, ensuring your SARTORY BILLARD will always be evolving it’s look to match your style. Bezels of steel, carbon, acetate and ceramic, with possibilities limited only to our imagination.


We ship world-wide and are also available through our growing retail partners. The SB02 is covered by a two-year, warranty against any manufacturing defect.


Case: 39mm diameter, 12 mm thick
Stainless steel (316 L)
Case Back: Screw down caseback, engraved
Water Resistance: 100 Meters
Crystal: Anti-reflective sapphire crystal

Movement: Miyota 8215, automatic
Weight: 80 grams
Hour and minute hands with luminova,
Dial: Brushed sunray finish, indexes treated with luminova
Strap: Suede and genuine leather, featuring a quick release spring bar system. 23 mm at largest > 20 mm buckle / 18 mm lug width.

  • Sartory Billard have gone to some pretty far reaching lengths to achieve this kind of finishing, something that many micro-brands tend to overlook. The exposed and riveted crown finishes off a fairly belligerent visceral, and the added screws on the face of the case adds another element of pugnacity. Those screws do serve a purpose though, and through Sartory Billard’s brilliant initiative they have given the consumer the ability to “create” their own watch. Purchase, let’s say, a SB02 with a carbon bezel, and you can interchange it with a Matte Steel bezel, a Brown Shell bezel or an Ocean Blue bezel. It’s really quite easy, and Sartory Billard have gone to the effort of making a video, showing you exactly how to change the bezel, which you can see here -read full article-

  • Frankreich ist nicht nur das Land des guten Foods und der ausgezeichneten Drinks. Dort entstehen seit unzähligen Jahren auch allerlei weltweit bekannte Luxusprodukte. Der Clou des neuen Zeitmessers: Die Uhr kann durch regelmäßiges Austauschen der Lünette individuell personalisiert werden, so dass der obere Teil mal in Carbon, mal in Blau und mal aus Edelstahl erscheinen kann. – read full article –

    Jana Möller
  • This is a great micro brand, established for a couple of years and the owners are proving their dedication to the longevity of the company. They have a very original and distinctive brand style, with well thought out and very well executed watches. It is my personal feeling that Armand and Ludovic are here to stay and are probably going to slowly take their place in the market as the Bremont boys (Giles and Nick) have done in the UK. -read full article-


It’s a devouring watch passion that has made us want to share our vision as creators. With the starting point of the adventure a simple desire: to create a unique and personal watch design. Thus was born our first watch in 2015, the SARTORY BILLARD RPM01. APEX is the apex of a corner, well known to race track enthusiasts, and RPM is the engine speed. The dial like a race car rev counter which ticks every second towards the red line, starting at 0, neglecting the first marks like a highly tuned engine. An aluminum flange, like the central nut of a race car wheel, circles the dial, red, anodised, as parts from a competition car should be.
The movement plate receives the same treatment and isn’t hiding anymore, exposing itslef through the unusually oversized saphire glass, like some of the most beautiful engine supports. A limited and numbered series of 88 pieces with a unique aesthetic without compromise. A very high quality watch, animated by a Swiss movement, manufactured and assembled by recognized and qualified French craftsmen for a unknown result at this price level. The RPM 01 has been sold in France, Belgium, Morocco, Singapore and Japan.
Ludovic Sartory & Armand Billard, founders.