The SB07 sports watch was inspired by a desire to create a versatile timepiece that could be worn in a wide range of settings and activities. Responding to increasing demand for functional and fashionable sports watches, we saw a place for a high-end watch that combined durability and functionality with sleek, sophisticated style. This new sports watch represents a departure from the previous dress watch models, offering a stylish yet functional option for active individuals.



Secure your SB07 Bespoke allocation with a 5000€ deposit now.
Once you complete the purchase, our team will reach out to you to define
all the design elements of your SB07 (visit the design guide before).

Non refundable payment




At Sartory-Billard, we believe that a watch should be as unique as the person wearing it. That’s why we’ve created the SB07 – a sports watch that combines expert craftsmanship and personalization to create a one-of-a-kind timepiece that reflects your individuality. With a range of bespoke dial options and customization options, you can create a watch that truly stands out from the crowd.

The watch’s dial is made of Lapis Lazuli stone and its indexes are represented by Roman numerals.

The watch’s dial is made of Onyx stone and its indexes are represented by Indian Arabic numerals.

The watch has a guilloche fish scale inner dial and a guilloche sunray 24 outer dial. The indexes are represented by Breguet numerals.




SB07 watches can be tailored to your preferences with customizable options of the dial and indexes design.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 5000€ non-refundable deposit. When your watch is in production, we will ask for the balance payment. The delivery time is around 6 months. The watch must be fully paid before shipping.


SB07 Bespoke edition watches start at 7690€ and are fully customizable based on your choice of materials and details. As we collaborate on the design of your watch, I will provide you with information on the associated budget.

On average, the SB07 with either a meteorite, or guilloché dial will cost around 7990€. Please note that prices exclude local VAT, which will be added upon delivery if applicable.

SB07 production capacity is 150 watches per year, make it yours. 



  • Case Diameter: 40mm Stainless Steel 316L
  • Case Thickness: 10.65mm
  • Lug to lug: 48mm
  • Water Resistance: 100 meters
  • Dial Options: Titanium, Guilloche or Stone in various colors and finishes
  • Indexes Options: Batons, Roman, European, Indian Arabic, and Breguet
  • Minute track pad printed with Superluminova on the sapphire crystal disk 
  • Luminous: Molded Superluminova indexes/numbers and hands
  • Mouvement by La Joux-Perret automatic G100 with 68 hours of power reserve
  • Sapphire crystal for dial ring, front and back glasses with anti reflective coating
  • Open case back with full “mysterious” sapphire rotor
  • Rotor decor in fluted titanium Grade 5 with hidden weight made of tungsten
  • Integrated metal bracelet with polished central links Stainless Steel 316L
Our suppliers


  • Movement: La Joux Perret
  • Case and rotor: DM Projects
  • Terminaisons: Theurillat SA
  • SLN and indexes: Les Cadraniers de Genève
  • Stone dials: Groh&Ripp
  • Guillochés: Comblemine
  • Sapphire dials: Leva Solutions
  • Hands: Sabato LaserTech
  • Bracelet: Winson
  • Travel case & rubber strap: Delugs
  • Wood box: Lature
  • Assembly: Manufactor

Make it yours


Elevate your wrist game and make a statement with the SB07 Signature watch that’s uniquely you. Whether you want a watch that matches your personal style, or you’re looking for a one-of-a-kind gift, the SB07 Signature has got you covered. Customize your SB07 Signature watch today, and enjoy the perfect blend of style, reliability, and comfort. Don’t miss out on the chance to own a piece of craftsmanship that’s tailored to you. Order your SB07 Signature watch now and take the first step towards elevating your timepiece collection.

If you have any questions regarding a specific color shade, guilloché pattern or stone that the design guide does not answer please contact us.
Our team can assist you in matching car bodywork paint references or any item you would like to pair with your watch, ensuring a perfect color match.

SB07 production capacity is 150 watches per year, make it yours.