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SARTORY BILLARD was founded with the ambition to produce watches that offer a level of personalization that provide the customer with a truly unique piece. All our watches are made to order and customized to preference.

« An exceptional SARTORY BILLARD watch is created by hand, nurtured by the passion and inspiration of our customers. »


The result is a bespoke creation, the product of a collaborative exchange between the customer and Armand Billard, brands’s co-founder and designer. The ideas and personalities of the customer are embodied in the watch itself, transforming « a » SARTORY BILLARD into « your » SARTORY BILLARD !

As the customer, you can opt for dials made in the purest watchmaking traditions including hand guilloché, or decide for something more contemporary employing laser cutting and the use of composites in the dial itself. These finishes are in line with the bridge that connects modern technologies with traditional techniques. Enamelling and the blueing of steel and titanium partnered with the latest developments in chromatic treatments.

Animated by Swiss automatic movements, this range of Sartory Billard watches incorporates the Sartory Billard signature – namely the interchangeable bezels and quick-change straps, allowing the customer to redesign their watch to adapt it to the moment.


Discover the new collection during BaselWorld. Hyperion Hotel Lobby. 21/25 march

Guilloché dial | Swiss automatic movement | Stainless steel indexes | 42mm | Interchangeable bezel | Customize your own from 2600 € | Learn more >

Guilloché dial | Swiss automatic movement | Stainless steel indexes | 42mm | Interchangeable bezel | Customize your own from 2600 € | Learn more >

Guilloché dial | Swiss automatic movement | Stainless steel indexes | 42mm | Interchangeable bezel | Customize your own from 2600 € | Learn more >

Guilloché dial | Swiss automatic movement | Stainless steel indexes | 42mm | Interchangeable bezel | Customize your own from 2600 € | Learn more >

Guilloché dial | Swiss automatic movement | Stainless steel indexes | 42mm | Interchangeable bezel | Customize your own from 2600 € | Learn more >

THE CONCEPT OF THIS COLLECTION.

Transform « a » SARTORY BILLARD into « your » SARTORY BILLARD !
Choose and customize your DIAL / HANDS / INDEXES / BEZEL / STRAP

Dials can be « guilloché », engraved, polished, brushed, in steel, brass, titanium or carbon (to name a few)

Most of the hands we use are made in steel so they can be treated by heat : yellow, blue, purple, grey … or natural shiny or brushed.

Indexes are the fun part. Arabic numerals ? Latin numerals ? Thin lines ? or maybe a skull on all the dial face or your own design… as long as our laser can cut it !

Bezels made of steel, brass, titanium… this is SARTORY BILLARD’s signature.

Did we say that this new interchangeable bezel design doesn’t require any tool ? simply turn and clic.. done…

With 22mm between lugs there are gazillions straps available.. but it can be better if we make it perfectly matching the dial.

Exemples of designs with a guilloché dial. We can create for you some realistic renderings within days, taking in account all your wishes for your unique SARTORY BILLARD.

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