Join me on a bespoke watchmaking journey, where we’ll bring your vision to life through the production of our carefully crafted parts, culminating in the final assembly of your one-of-a-kind timepiece.


“Craft”,hand made”, “artisan”. These are phrases that get thrown around by these days.
At SARTORY BILLARD it means rolling up our sleeves and offering something crafted with passion.

Hand made watch” doesn’t mean we don’t use technology. Laser, CNC, lathe, drill, milling machine, microscope are daily tools used in our workshop or our subcontractor’s.



The SARTORY BILLARD “SB04” range clearly captures our overall direction: a watchmaking craft, where the hand of an artisan leaves its distinctive touch in the creation of the watch. In our world, which is driven by the demand for productivity, I take the opposite view: the use of time to do well. Craftsmanship”, “by hand” … what does this mean exactly?  This means that our cases are made in Switzerland by family companies. This means that all details of the watch are made in my French workshop. It means that I create unique pieces that you will never find the equivalent of in industrial productions.



SARTORY BILLARD makes really personal watches. And customization has really driven the evolution of the brand, offering our customers the possibility to bring their design ideas to life.

SARTORY BILLARD promotes the subcontractors because they are the foundations of the watchmaking industry. It also helps dispel the myth of the “all in house” watch. It sounds great, but apart from a very small handful of brands, it is just that – a myth created for marketing purposes. Owing to this, I am absolutely thrilled to announce that the technical development and assembly of the SB05 range is conducted by Comblemine and the case is made by Voutailinen & Cattin SA.



The SB07 sports watch was inspired by a desire to create a versatile timepiece that could be worn in a wide range of settings and activities. Responding to increasing demand for functional and fashionable sports watches, we saw a place for a high-end watch that combined durability and functionality with sleek, sophisticated style. This new sports watch represents a departure from the previous dress watch models, offering a stylish yet functional option for active individuals.

About Armand Billard

I am a designer first and foremost. But what I love most is to reveal the creativity of my customers. As an autodidact and with the help of some kind and patient craftsmen, I have been learning the art and craft of making watches. Offering the possibility to bring their design ideas to life is why watch collectors have been coming to me more and more. I have no marketing budget, no « friends of the brand ». SARTORY BILLARD brand ambassadors are something completely different in today’s watch world – they are satisfied customers. Creating a SARTORY BILLARD watch is an experience where the only catalog is your imagination and your creativity.


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