The SB04 “The Horophile Final Version” is an important watch for Sartory Billard, bringing things full circle for both the brand and Amr Sindi. The first SB04 “The Horophile” was Sartory Billard’s initial step into making limited-edition watches with collaborators, and Amr led that effort. This new watch honors that original partnership and shows how much the brand has grown since 2019.

You can see Sartory Billard’s progress in the features of this final version. It includes our first in-house guilloché dial as a 120 cuts pattern that plays with light in a incredible way. Additionally, we have moved from the original’s matte titanium case to a DLC-coated case in the final version, highlighting our refined style. DLC coating adds a thin, durable layer to the case, improving its appearance and resistance to wear.

This final edition not only celebrates the lasting partnership between Sartory Billard and Amr Sindi but also symbolizes the brand’s growth and dedication to handmade watchmaking.

Amr Sindi, better known as The Horophile on Instagram, is a Saudi national raised in Switzerland with a deep passion for watches, particularly those from independent brands. He’s also a seasoned collector and industry insider, having worked as a TimeZone moderator and Hublot’s social media manager. Amr’s expertise and discerning taste have led him to collaborate with various watch brands, resulting in unique and limited-edition timepieces. He is known for his “anti-hype” attitude and preference for championing underdog brands with compelling stories and innovative aesthetics. One of his signature touches is incorporating the color purple into his collaborative designs. His passion for horology eventually led him to co-found Kollokium, an innovative “anti-brand” focused on creative, unconventional watch designs.