The SARTORY-BILLARD “SB04” range clearly captures our overall direction: a watchmaking craft, where the hand of an artisan leaves its distinctive touch in the creation of the watch. In our world, which is driven by the demand for productivity, I take the opposite view: the use of time to do well.


Creative process

All the SB04 watches are made to order and these elements can be refined for you: dial, numbers, indexes design, hands finishes, case finishes, strap.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 50% non-refundable deposit. When your watch is in production, we will ask for the balance payment. The delivery time is around 6 months. The watch must be fully paid before shipping.


Because the watch is fully bespoke, the price is calculated accordingly with the choice of materials and details.
As we work together on the design of your watch I inform you on the associated budget.

A steel case SB04 watch starts around 3600€ and a stone or guilloché dial SB04 is usually around 3800€.
A SB04 watch with two dial parts (for example mixing stone and guilloché or 2 stones) starts around 4000€. 
Add 400€ for a titanium case (mixed finishes or full mat) or 700€ for a full polished titanium case.
Prices are excluding local VAT requested upon delivery if applies.



S40mm x 11.5mm
Lug to lug 45,5mm
Strap 20mm at lugs (curved spring bars with quick release) – 18 mm at buckle
Waterproof 3ATM
Sapphire front glass box type with anti reflective coating
Movement : La Joux-Perret automatic G100.
Open case back.
Titanium fluted ring added on the rotor.
Case materials and available finishes :
– Stainless steel 316L mixed finishes (polished, brushed and microblasted parts)
– Titanium grade 5 mixed finishes
– Titanium grade 5 mat (full microblasted)
– Titanium grade fully polished