SB04 – 40 mm


The SARTORY-BILLARD “SB04” range clearly captures our overall direction: a watchmaking craft, where the hand of an artisan leaves its distinctive touch in the creation of the watch. In our world, which is driven by the demand for productivity, I take the opposite view: the use of time to do well.


All the SB04 watches are made to order and these elements can be refined for you: dial, numbers, indexes design, hands finishes, case finishes, strap.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 2500€ non-refundable deposit. When your watch is in production, we will ask for the balance payment. The delivery time is around 6 months. The watch must be fully paid before shipping.

Technical Specifications

La Joux-Perret automatic G100.


Sapphire front glass box type with anti reflective treatment.


Open case back.
Titanium fluted ring added on the rotor.

Water Resistance


Case dimensions

40mm in diameter, 45.5mm lug-to-lug, and 11.5mm in height (metal).


Strap 20mm at lugs (curved spring bars with quick release) – 18 mm at buckle.

Material options

Case is available in:
– Steel 316L mixed finishes (polished, brushed and microblasted parts).
– Titanium grade 5 mixed finishes
– Titanium grade 5 mat (full microblasted)
– Titanium grade fully polished

Dial options

Titanium, Guilloche or Stone in various colors and finishes.

Indexes options

Batons, Roman, European, Indian Arabic, and Breguet.


Sartory-Billard watches are fully customizable based on your choice of materials and details.
As we collaborate on the design of your 
watch, I will provide you with information on the associated budget.

The starting budget for a bespoke SB04 is 3.600€ depending on choices and finishes.

The price mentioned here does not include Value Added Tax (VAT). VAT is a consumption tax that varies by location. In the USA, it ranges from 0% to 7% based on the state, is 5% in the UAE, 0% in Qatar, 7% in Switzerland, 7% in Singapore, and 0% in Hong Kong. European countries typically have around a 20% VAT rate. For European customers, Sartory-Billard invoices will have VAT included. For customers in other countries, DHL, FedEx, and UPS will collect the applicable VAT before delivering the watch. The price includes delivery with transport insurance.

Our Suppliers

• Movement: La Joux Perret
• Case and rotor: DM-Project Sàrl
• Terminaisons: Theurillat SA
• Stone dials: Groh&Ripp
• Guillochés: Comblemine
• Strap: Scarlett
• Wood box: Lature