Form Follows Intent

As a designer, engineer and visual thinker, Armand conceives watches with intuition, dialogue, and a deep sensitivity to material and form.
Form shouldn’t only serve utility.
To be truly significant, it must carry emotion, story, balance.
When the starting point is a question, not a blueprint, a watch becomes expressive. Meaningful. Alive.

Inspired by material. Revealed by form

Limited series. Singular vision.
Each Edition watch begins with a spark — metal, stone, or a curious light play — and takes form through precision and craft.
These are not iterations. They are intentions made visible.

What is Edition?

Not a collection. A creative impulse.
Edition watches are not part of a recurring product line, they are limited in number.
They emerge from an idea — a material, a texture, an emotional resonance — explored with artistic freedom and technical mastery.

Why it matters

“These watches are expressions.
The result of a personal creative impulse.
They are few. But each carries the weight of intent.”
— Armand Billard

SB04-E

A STORM ON YOUR WRIST

SB04-E

DIVE INTO A LAGOON

SB04-E

HEAVY TEXTURE

SB04-E

THE HEART OF RUBY

SB04/s

YOUR MAP WITH YOU

SB04

TALKING TIME

SOLD OUT :