Why a Sartory-Billard watch?
About armand billard
I am a designer first and foremost, and what I enjoy most is bringing my clients’ creativity to life. With a deep passion for craftsmanship, I’ve immersed myself in the art of watch dial making, learning from skilled artisans. From meteorite dial watches to intricate guilloche patterns, I work closely with customers to craft pieces that reflect their unique vision. Whether it’s a blued dial, a stunning aventurine dial watch, or a titanium polished case, every detail is carefully considered. At Sartory Billard, our ambassadors are not celebrities but the collectors themselves—satisfied customers who take part in co-creating their own luxury wristwatch. Creating a Sartory Billard watch is more than just purchasing a timepiece; it’s an artistic journey where collectors design their dream watch, choosing everything from lapis lazuli watch dials to polished titanium cases. Whether they seek a rare meteorite dial or a striking burgundy dial, I help bring these bold ideas to life with the finest materials. This level of personalization has attracted watch enthusiasts, making Sartory Billard synonymous with bespoke artistry in modern watchmaking.
Handcrafted in France and Switzerland
Sartory-Billard’s main workshop is located in Moselle, France, where I focus on every detail of the design process for my clients and also assemble the SB04 series. This is where the creative journey begins, allowing me to collaborate with customers to craft customized timepieces tailored to their desires. In addition to the assembly and design done in France, I also have a manufacturing facility in Sainte-Croix, Switzerland, where specific components are produced. My network of subcontractors, based in Switzerland, Germany, and France, consists of some of the finest artisans in the industry, each a master in their respective field. This combination of craftsmanship and precision allows Sartory-Billard to deliver watches of exceptional quality and uniqueness.
Unmatched Customization
Sartory-Billard offers unmatched customization options for its timepieces, allowing clients to be deeply involved in the design process. Customers can select from a wide array of materials, including meteorite, aventurine, lapis lazuli, and mother of pearl dials. Sartory-Billard also provides bespoke options for the case, hands, and finishing touches, such as guilloché patterns or polished titanium dials. Every watch is a unique expression of the client’s vision, with the ability to choose elements like colors, textures, and personalized engravings, ensuring a truly one-of-a-kind luxury wristwatch.
Exclusive Materials (Titanium, Steel, Tantalum, etc.)
Sartory-Billard utilizes a variety of exceptional materials that blend durability with aesthetic sophistication. The brand often incorporates high-grade metals known for their resilience and lightness, such as specialized steel, titanium Grade 5, or tantalum along with rare, artisanal materials for the dials, resulting in distinctive textures and unique finishes. These materials, sourced from the finest suppliers in Europe and Switzerland, enable Sartory-Billard to offer clients an elevated degree of customization. Each element is meticulously chosen to reflect both the watch’s technical excellence and its artistic flair.
Our Philosophy of watchmaking
High-End Watchmaking with Client Involvement
At Sartory-Billard, the process of creating a watch is a collaborative journey between the brand and the client. From the initial design to the final product, clients are deeply involved in selecting materials, colors and finished, ensuring that their unique vision comes to life. Armand Billard, the founder, works closely with each customer, providing guidance and updates throughout the creation process. This partnership allows for truly personalized timepieces, where the client plays a key role in co-creating a watch that reflects their personal style and preferences.