Amr Sindi, better known as The Horophile on Instagram, is a Saudi national raised in Switzerland with a deep passion for watches, particularly those from independent brands. He’s also a seasoned collector and industry insider, having worked as a TimeZone moderator and Hublot’s social media manager. Amr’s expertise and discerning taste have led him to collaborate with various watch brands, resulting in unique and limited-edition timepieces. He is known for his “anti-hype” attitude and preference for championing underdog brands with compelling stories and innovative aesthetics. One of his signature touches is incorporating the color purple into his collaborative designs. His passion for horology eventually led him to co-found Kollokium, an innovative “anti-brand” focused on creative, unconventional watch designs.