SB05 Bespoke – 38.5 mm


SARTORY-BILLARD makes really personal watches. And customization has really driven the evolution of the brand, offering our customers the possibility to bring their design ideas to life.


All the SB05 watches are made to order and these elements can be refined for you: dials, numbers font, hands finishes, case finishes, strap.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 8000€ non-refundable deposit. When your watch is in production, we will ask for the balance payment.

The delivery time is around 12 / 18 months.
Yearly production from 2024 : 50 SB05 per year.
The watch must be fully paid before shipping.

Technical Specifications

Manual La Joux Perret ref 7380 (Ø30.00 x 2.90 mm) 3 Hz – 90h Power reserve – 21 jewels – No hacking second – Dark metallic grey color (NAC)


Sapphire glass front and back with anti reflective coating.
Sapphire disk with stamped numerals with anti reflective coating.


Open case back.
Engraved personal plate on movement.

Water Resistance


Case dimensions

38.5mm in diameter, 45.5mm lug-to-lug, and 8.5mm in height (metal).


Strap 20mm at lugs (curved spring bars with quick release) – 18 mm at buckle.

Material options

Case is available in:
– Steel 316L mixed finishes (polished, brushed and microblasted parts).
– Titanium grade 5 mixed finishes
– Titanium grade 5 mat (full microblasted)
– Titanium grade fully polished
– Tantalum (mixed or full polished) – Price on request

Dial options

Titanium, Guilloche or Stone in various colors and finishes.

Indexes options

Batons, Roman, European, Indian Arabic, and Breguet.


Sartory-Billard watches are fully customizable based on your choice of materials and details.
As we collaborate on the design of your 
watch, I will provide you with information on the associated budget.

The starting budget for a bespoke SB05 is 9.280€ depending on choices and finishes.

The price mentioned here does not include Value Added Tax (VAT). VAT is a consumption tax that varies by location. In the USA, it ranges from 0% to 7% based on the state, is 5% in the UAE, 0% in Qatar, 7% in Switzerland, 7% in Singapore, and 0% in Hong Kong. European countries typically have around a 20% VAT rate. For European customers, Sartory-Billard invoices will have VAT included. For customers in other countries, DHL, FedEx, and UPS will collect the applicable VAT before delivering the watch. The price includes delivery with transport insurance.

Our Suppliers

• Movement: La Joux Perret
• Case and rotor: Voutilainen & Cattin
• Terminaisons: Theurillat SA
• Stone dials: Groh&Ripp
• Guillochés: Comblemine
• Sapphire dials: Econorm
• Strap: Scarlett
• Wood box: Lature
• Assembly: Comblémine