SARTORY-BILLARD makes really personal watches. And customization has really driven the evolution of the brand, offering our customers the possibility to bring their design ideas to life.


Creative process

All the SB05 watches are made to order and these elements can be refined for you: dials, numbers font, hands finishes, case finishes, strap.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 50% non-refundable deposit. When your watch is in production, we will ask for the balance payment. The delivery time is around 9 months with a limited production of 125 SB05 per year. The watch must be fully paid before shipping.


Because the watch is fully bespoke, the price is calculated accordingly with the choice of materials and details.
As we work together on the design of your watch I inform you on the associated budget.

The average budget for a steel case SB05 is 9500€ with either some stone (meteorite / aventurine etc.) or guilloché dials.
The average budget on titanium case (mat, mixed finishes or fully polished) for the same kind of design is 10.500€.
Prices are excluding local VAT requested upon delivery if applies.



38,5mm x 8.5mm
Lug to lug 45,5mm
Strap 20mm at lugs (curved spring bars with quick release) – 18 mm at buckle
Waterproof 5ATM
Movement : manual La Joux Perret ref 7380 (Ø30.00 x 2.90 mm) 3 Hz – 90h Power reserve – 21 jewels – no hacking second – Dark metallic grey color (NAC)
Open case back.
Sapphire glass front and back with anti reflective coating
Sapphire disk with stamped numerals with anti reflective coating
Engraved personal plate on movement
Case materials and available finishes :
– Stainless steel 316L mixed finishes (polished, brushed and microblasted parts)
– Titanium grade 5 mixed finishes
– Titanium grade 5 mat (full microblasted)
– Titanium grade fully polished
– Tantalum (mixed or full polished) – Price on request