SB07 Bespoke – 40 mm


The SB07 sports watch was inspired by a desire to create a versatile timepiece that could be worn in a wide range of settings and activities. Responding to increasing demand for functional and fashionable sports watches, we saw a place for a high-end watch that combined durability and functionality with sleek, sophisticated style. This new sports watch represents a departure from the previous dress watch models, offering a stylish yet functional option for active individuals.

At Sartory-Billard, we believe that a watch should be as unique as the person wearing it. That’s why we’ve created the SB07 – a sports watch that combines expert craftsmanship and personalization to create a one-of-a-kind timepiece that reflects your individuality. With a range of bespoke dial options and customization options, you can create a watch that truly stands out from the crowd.


SB07 watches can be tailored to your preferences with customizable options of the dial and indexes design.

As we talk about the watch you wish to own, I create renderings of your design until the style is the one you desire. To seal the project I ask you for a 5000€ non-refundable deposit. When your watch is in production, we will ask for the balance payment. The delivery time is around 6 months. The watch must be fully paid before shipping.



Bracelet + Strap

Every SB07 timepiece is meticulously designed to offer both style and comfort, ensuring an exceptional wrist-wearing experience. As part of our commitment to delivering utmost satisfaction, each SB07 watch is accompanied by two versatile straps: a metal bracelet with adjustable end links and a finely crafted rubber strap made by Delugs.
The Delugs rubber strap has been created with meticulous attention to detail, embodying both exceptional craftsmanship and unparalleled comfort.

To ensure your SB07 watch complements your personal style, we offer a selection of captivating colors for the rubber strap. You have the freedom to choose from the following color options, allowing you to customize your watch to match your individual taste:


No matter which color you choose, both the metal bracelet and Delugs rubber strap are designed to ensure an impeccable fit, enabling you to enjoy unparalleled style and comfort with your SB07 watch.

Technical Specifications

La Joux-Perret automatic G100 with 68 hours of power reserve.


Sapphire crystal for dial ring, front and back glasses with anti reflective coating.


Open case back with full “mysterious” sapphire rotor.

Water Resistance


Case dimensions

40mm in diameter, 48mm lug-to-lug, and 10.65mm in height (metal).


Molded Superluminova indexes/numbers and hands.

Minute track

Pad printed with Superluminova on the sapphire crystal disk.

Rotor decor

Fluted titanium Grade 5 with hidden weight made of tungsten.

Dial options

Titanium, Guilloche or Stone in various colors and finishes.

Indexes options

Batons, Roman, European, Indian Arabic, and Breguet.


Integrated metal bracelet with polished central links.

Integrated rubber strap with polished first link, cut-to-size and spring deployant buckle.


Sartory-Billard watches are fully customizable based on your choice of materials and details.
As we collaborate on the design of your 
watch, I will provide you with information on the associated budget.

The average budget for a bespoke SB07 is 7.800€ depending on choices and finishes.

The price mentioned here does not include Value Added Tax (VAT). VAT is a consumption tax that varies by location. In the USA, it ranges from 0% to 7% based on the state, is 5% in the UAE, 0% in Qatar, 7% in Switzerland, 7% in Singapore, and 0% in Hong Kong. European countries typically have around a 20% VAT rate. For European customers, Sartory-Billard invoices will have VAT included. For customers in other countries, DHL, FedEx, and UPS will collect the applicable VAT before delivering the watch. The price includes delivery with transport insurance.

Our Suppliers

• Movement: La Joux Perret
• Case and rotor: DM-Project Sàrl
• Terminaisons: Theurillat SA
• SLN and indexes: Les Cadraniers de Genève
• Stone dials: Groh&Ripp
• Guillochés: Comblemine
• Sapphire dials: Leva Solutions
• Bracelet: Winson
• Rubber strap: Delugs
• Travel case: Delugs
• Wood box: Lature
• Assembly: Manufactor